Employee Advocacy on Social Media

In today’s hyperconnected world, where social media holds immense power, employee advocacy emerges as a potent tool for brands. It allows employees to share their genuine experiences, feelings, and stories about the company, influencing audience perception in an authentic manner. The shift from traditional marketing to conversational and community-driven engagement

Cross-Channel Attribution Models: Understanding Customer Journeys

In today’s complex digital landscape, consumers experience brands across an array of touchpoints before ultimately making a purchase. As a marketer, gaining insights into how these interactions shape customer behavior can be revolutionary. Customers now engage through websites, social media platforms, emails, and even in-person interactions. Therefore, understanding the journey