By In an era where every business is vying for attention, consultants and freelancers face a unique challenge: how to stand out in a saturated marketplace. Navigating the world of digital marketing can be daunting, but it’s also filled with opportunities for those willing to strategize effectively. From building a compelling
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Cross-Channel Attribution Models: Understanding Customer Journeys
In today’s complex digital landscape, consumers experience brands across an array of touchpoints before ultimately making a purchase. As a marketer, gaining insights into how these interactions shape customer behavior can be revolutionary. Customers now engage through websites, social media platforms, emails, and even in-person interactions. Therefore, understanding the journey
